Is Your Firm In Trouble In this Economy? Six Reasons It Might Fail
In a down economy, more law firms are likely to fail for a number of reasons that might not cause their downfall in boom years. And the reasons can run from how the firm is managed to how it isn’t...
View ArticleHere’s a New Niche Legal Practice for Ya
Niche practices can be marketed more effectively and cheaper than a general practice in my opinion. Law firms that promote their niche practices will easily standout from the crowd; and can charge more...
View ArticleIs Widespread Use of Alternative Fees Still a Long Way Off?
According to a feature article in this month’s InsideCounsel one consultant who helps clients structure alternative fee arrangements "estimates that only about 2% of total legal billings currently are...
View Article7 Mistakes PI (and Other) Lawyers Make When Marketing
A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an...
View ArticleMega-Mergers Might Mean More Matters for Mid-Size Firms
Sorry about that title, but the mention on the same day in AmLaw Daily News Alert of October 1, 2010 about “preliminary” talks between Orrick and Akin Gump, and Reed Smith and Thompson & Knight...
View ArticleCoaching or The Buddy System
What I especially like about Seth Godin is his pithy posts which plant plenty of powerful (p)ideas in my pons (part of brainstem). Okay, I didn’t do that well on that one, but heck it’s only Tuesday....
View ArticleDon’t Procrastinate, Draft Your Marketing Planning for 2011, NOW
Okay, you had the best of intentions after the summer to gear up for the fall and winter months ahead, right? But, you didn’t get around to it, right? Well, two “rights” don’t make a wrong… it just...
View ArticleTop 2012 Goal: Client Retention
As 2011 winds down (this year seems to have particularly flown by), it is time to start setting goals for next year. Since approximately 80% of law firm work comes from existing clients (in the form of...
View ArticleBoosting Your Marketing Productivity With GTD
Ran across an interesting article about getting things done and thus being more effective in practicing law by adopting five principles of GTD discussed by Daniel Gold in a piece he wrote for Attorney...
View ArticleSpending too much time on marketing? Not a chance!
In my 27-plus years in legal marketing, I can assure you I have never – let me repeat, never – encountered lawyers who spent too much time on developing business. On the contrary, I’ve met too many...
View ArticleHow Vague Is Your Marketing Plan?
If you or your firm lawyers have a formal marketing plan, it was likely prepared with the help of a consultant. Often these plans are lengthy and full of jargon or boilerplate to justify the fee. As...
View ArticleMarketing Plans Can Be a Waste of Time and Money
Recently, I receive an RFP to provide marketing services to a large regional firm with a deadline of today. I declined. The request included strategic planning, advertising plan, pitch training,...
View Article5 Easy Marketing Tips for the Young (and Experienced) Lawyer
Sometimes I run across an article or blog post that just strikes me for its simplicity and clarity. Such was the case when I ran across an article by Orlando attorney Tony Sos that appeared in the most...
View ArticleWhat Corporate Clients Say About the Future, and the Role of Project Management
Although there is a tendency to jump right into it new matter as soon as the client gives the go-ahead, that is the wrong thing to do. Not only from the standpoint of adequately serving the client and...
View ArticleInvolve Marketing in Mergers and Lateral Hires
It always amazed me when I was in-house in the 90′s and 2000’s that most firms did not involve marketing when engaged in discussions relating to mergers and/or hiring laterals. It seemed to most...
View ArticleTake Time Over the Holidays to Prepare for 2014
This is the time of year to especially enjoy family and friends. However, set aside some time over the holidays to plan some goals for your law practice in 2014. Don’t wait until January. Sally...
View ArticlePartners: Develop business or Start Looking for Another Job
I’m serious! The world has changed. In my 27 years as a legal marketer and in-house in several firms, I have never seen the situation more serious in terms of lawyers being de-equitized or flat-out...
View Article10 Ways to Get Your Business Development Efforts Working
Read a post on the Cordell Parvin Blog about the reasons your client development efforts may not be working. I’ve heard lawyers complain over the years how they are doing “stuff,”, but nothing seems to...
View ArticleForget About Marketing Plans
It may not seem fair that lawyers must be both salespeople and producers of the legal product, but that is the nature of professional services. More lawyers today buy into the need to contribute to...
View ArticleHow To Get New Business NOW!
I was intrigued by post I ran across on Attorney at Work in which several marketing consultants offered their views on what was advertised as the “the best way to get paying client work right NOW.”...
View Article
